~/ about

From the interface to the architecture.

I've spent 15+ years chasing one instinct: when something feels messy, manual, or fragile, there's a better system hiding underneath.

I started in client-side engineering at Collabera — migrating legacy apps to the modern web, picking up Java and ASP.NET along the way — then built set-top-box interfaces at Cisco and adtech and geospatial systems at InMobi. At Unbxd (now Netcore) I spent eight years growing a new PIM into an AI-powered commerce platform, rising from Technical Lead to Director of Engineering. Today I'm CTO at SaaStify, building the Edge Suite.

I'm not interested in resume theater. I care about the mechanics — how businesses run, how teams scale, how information flows, and how the right infrastructure turns chaos into leverage. Fifteen years of cross-domain range is the foundation; AI is the multiplier on top of it — which is what lets me step into almost any domain and turn a hard, ambiguous problem into a system that ships.

~/ many hats

One operator, whatever the problem needs.

Depth in engineering, range well beyond it. The roles change; the instinct for systems doesn't.

technical
EngineerArchitectML / AI EngineerFrontend CraftsmanEngineering LeaderCTO
beyond eng
Product ManagerMarketerSalesCustomer SuccessMentor
“He is multi-talented who wears numerous hats — proficient marketer, skilled sales professional, dedicated customer success champion, visionary product manager — but he excels in each of these roles. A mastermind behind Product PIM.”
— Mountain Mover Award · Netcore Unbxd, 2023

~/ the path

15+ years, IC to CTO.

2025 — Now

Chief Technology Officer · SaaStify

Building the Edge Suite — AI-native PIM/DAM (Catalog Edge), unified OMS + WMS (Order Edge), AI-powered support, ERP-grade plugins, and agentic automation on n8n. Commerce infrastructure connected to 200+ platforms and trusted by 1200+ brands.

2017 — 2025

Technical Lead → Director of Engineering · Unbxd · Netcore

Eight years scaling the Unbxd PIM from a new product into an AI-powered PaaS (Pepper-X). Built the ML attribute-mapping engine, a Kubernetes/Argo platform for bulk jobs, the Advanced Excel mode, and integrations across Shopify, Amazon, BigCommerce, Magento, Walmart, eBay & Etsy.

2015 — 2017

Senior Software Engineer · InMobi

Adtech at scale — built AMP, an audience marketplace with an e-commerce-style targeting experience, and Location Insights, a geospatial analytics tool (React, Node.js, MongoDB, Google Maps).

2013 — 2015

Engineer · Cisco · Vayavya Labs

Next-generation set-top-box EPGs — lightweight client-side JS frameworks (PureMVC, HTML5, D3.js) running on real devices, with browser-based performance tooling.

2011 — 2013

Senior Engineer · Collabera

Where it started — migrating legacy Ext JS apps to HTML5/CSS3 and a broad JS toolkit (jQuery, Knockout, Angular, D3), plus Java and ASP.NET MVC. Three execution awards in two years.

~/ education & certifications

Indian School of Business

Product Management · 2023

IIM Bangalore

Big Data Analytics · 2019

Indian School of Business

Digital Marketing & Analytics · 2021

OpenCV University

OpenCV Bootcamp · 2024

Oracle

PL/SQL & Forms Developer Certified

B.Tech, Information Technology

Gandhi Institute of Engg. & Tech.

~/ recognition

Mountain Mover

Netcore Unbxd · 2023

Best Team

Unbxd · 2018 — launching Unbxd PIM

Go Getters

Unbxd · 2018 — PIM breakthrough

Connected Recognition ×2

Cisco · 2015 — performance & efficiency

Group Execution Excellence

Collabera · 2012–13 — best team

Spot Award

Collabera · 2012 — exceptional performance

~/ how I work

Principles, not posturing.

Root causes over symptoms

I fix the system that produced the problem, not just the problem.

Ship, then refine

Real feedback comes from real usage. I build to learn, then harden.

Automate what doesn't compound

Human attention is the scarce resource. I protect it ruthlessly.

Systems > noise

Less theater, more leverage. The quiet plumbing is the point.