~/ about
From the interface to the architecture.
I've spent 15+ years chasing one instinct: when something feels messy, manual, or fragile, there's a better system hiding underneath.
I started in client-side engineering at Collabera — migrating legacy apps to the modern web, picking up Java and ASP.NET along the way — then built set-top-box interfaces at Cisco and adtech and geospatial systems at InMobi. At Unbxd (now Netcore) I spent eight years growing a new PIM into an AI-powered commerce platform, rising from Technical Lead to Director of Engineering. Today I'm CTO at SaaStify, building the Edge Suite.
I'm not interested in resume theater. I care about the mechanics — how businesses run, how teams scale, how information flows, and how the right infrastructure turns chaos into leverage. Fifteen years of cross-domain range is the foundation; AI is the multiplier on top of it — which is what lets me step into almost any domain and turn a hard, ambiguous problem into a system that ships.
~/ many hats
One operator, whatever the problem needs.
Depth in engineering, range well beyond it. The roles change; the instinct for systems doesn't.
“He is multi-talented who wears numerous hats — proficient marketer, skilled sales professional, dedicated customer success champion, visionary product manager — but he excels in each of these roles. A mastermind behind Product PIM.”
~/ the path
15+ years, IC to CTO.
Chief Technology Officer · SaaStify
Building the Edge Suite — AI-native PIM/DAM (Catalog Edge), unified OMS + WMS (Order Edge), AI-powered support, ERP-grade plugins, and agentic automation on n8n. Commerce infrastructure connected to 200+ platforms and trusted by 1200+ brands.
Technical Lead → Director of Engineering · Unbxd · Netcore
Eight years scaling the Unbxd PIM from a new product into an AI-powered PaaS (Pepper-X). Built the ML attribute-mapping engine, a Kubernetes/Argo platform for bulk jobs, the Advanced Excel mode, and integrations across Shopify, Amazon, BigCommerce, Magento, Walmart, eBay & Etsy.
Senior Software Engineer · InMobi
Adtech at scale — built AMP, an audience marketplace with an e-commerce-style targeting experience, and Location Insights, a geospatial analytics tool (React, Node.js, MongoDB, Google Maps).
Engineer · Cisco · Vayavya Labs
Next-generation set-top-box EPGs — lightweight client-side JS frameworks (PureMVC, HTML5, D3.js) running on real devices, with browser-based performance tooling.
Senior Engineer · Collabera
Where it started — migrating legacy Ext JS apps to HTML5/CSS3 and a broad JS toolkit (jQuery, Knockout, Angular, D3), plus Java and ASP.NET MVC. Three execution awards in two years.
~/ education & certifications
Indian School of Business
Product Management · 2023
IIM Bangalore
Big Data Analytics · 2019
Indian School of Business
Digital Marketing & Analytics · 2021
OpenCV University
OpenCV Bootcamp · 2024
Oracle
PL/SQL & Forms Developer Certified
B.Tech, Information Technology
Gandhi Institute of Engg. & Tech.
~/ recognition
Mountain Mover
Netcore Unbxd · 2023
Best Team
Unbxd · 2018 — launching Unbxd PIM
Go Getters
Unbxd · 2018 — PIM breakthrough
Connected Recognition ×2
Cisco · 2015 — performance & efficiency
Group Execution Excellence
Collabera · 2012–13 — best team
Spot Award
Collabera · 2012 — exceptional performance
~/ how I work
Principles, not posturing.
Root causes over symptoms
I fix the system that produced the problem, not just the problem.
Ship, then refine
Real feedback comes from real usage. I build to learn, then harden.
Automate what doesn't compound
Human attention is the scarce resource. I protect it ruthlessly.
Systems > noise
Less theater, more leverage. The quiet plumbing is the point.