Systems Thinking
Designing around root causes, not surface symptoms.
Fractional CTO · AI & Systems Builder
I build the systems your business runs on.
CTO at SaaStify, ex-Director of Engineering at Unbxd (Netcore). 15+ years turning operational chaos into products, automation, and infrastructure that scale — across commerce, AI, adtech, and connected devices.
Available for fractional & advisory engagements
whoami → Siva NV, Fractional CTO. CTO at SaaStify, ex-Director of Engineering at Unbxd. 15+ years across commerce, AI, adtech and connected devices.
~/ the premise
Most companies don't have a technology problem. They have a systems problem.
For more than 15 years I've chased one instinct: when something feels messy, manual, or fragile, there's a better system hiding underneath.
I'm not interested in resume theater. I care about the mechanics — how businesses run, how teams scale, how information flows, how software behaves under pressure, and how the right infrastructure turns chaos into leverage.
My work lives across execution, experimentation, and architecture: building products, refining operations, automating repetition, and shipping systems that hold up in the real world.
~/ core pillars
How I think about building.
Builder Mentality
Shipping, testing, breaking, refining — repeat.
Commerce Infrastructure
Products and operations that actually support growth.
Automation as Leverage
Removing repetitive work and human bottlenecks.
Applied AI
Intelligence that accelerates execution, not noise.
Long-Horizon Compounding
Assets and workflows that keep improving over time.
~/ domain depth
Generalist range, earned across real industries.
AI and full-stack fluency on top of deep, hands-on experience in the domains where systems actually get tested.
E-commerce
Product data, order flows, warehouse logic, and the operational layer behind scale.
Telecom
Systems and integrations operating at carrier scale and reliability.
IoT & Connected Hardware
Device fleets, firmware-adjacent tooling, and the software that drives hardware.
Digital Distribution
Content, catalog, and distribution pipelines across channels.
Adtech
Programmatic advertising, audience, and campaign systems on high-throughput pipelines.
~/ the multiplier
Range, compounded by AI.
15+ years across industries, the full technical stack, and every hat from engineer to CTO — that's the foundation. AI is the multiplier. Together they turn hard, ambiguous, real-world problems into systems that ship.
Industry expertise
E-commerce, adtech, telecom, IoT & devices, digital distribution — shipped in each.
Technical expertise
Frontend to ML, PaaS to Kubernetes — built and led across the whole stack.
Every hat
Engineer, architect, PM, leader — whatever the problem actually needs.
× AI as the force multiplier
=
Real-world problems, solved — in commerce, AI, adtech, devices, and any domain that's next.
~/ ways to work together
From technical strategy to systems that ship.
01 ↗
Fractional CTO
Ongoing technical leadership — roadmap, architecture, hiring, and delivery — for founders who need senior engineering judgment without a full-time hire.
02 ↗
AI & Automation
Applied AI, automation agents, and workflow systems that cut manual effort and convert decision friction into repeatable execution.
03 ↗
Architecture & 0→1 Build
Design and ship the systems your business runs on — product data, order flows, infrastructure, and integrations that hold up under pressure.
04 ↗
Advisory & Due Diligence
Technical strategy, architecture reviews, and diligence for founders, teams, and investors who need a clear read on what's real.
0+ brands on platforms I've built
0+ commerce platforms integrated
0+ years, IC to CTO
0 industries shipped in
~/ selected work
What I'm building.
commerce · CTO
SaaStify — Edge Suite
AI-native commerce infrastructure: PIM/DAM, OMS/WMS, AI support, and agentic automation across 200+ platforms.
read more → PIM · PaaSUnbxd PIM → Pepper-X
Scaled a new PIM into an AI-powered PaaS over 8 years — ML attribute mapping, K8s/Argo, deep marketplace integrations.
read more → adtechAMP & Location Insights
Adtech audience marketplace and geospatial analytics at InMobi — React, Node, MongoDB, Maps.
read more →~/ writing
Notes on systems, AI, and building leverage.
Field notes from the work — architecture, automation, and the craft of shipping.