Engineering, end to end
Architecture, build, ship — with AI as a tool you direct, not a crutch you trust blindly.
~/ cohort
Own a business end-to-end. All of it.
A selective, hands-on mentorship cohort — 10 to 20 people learning to operate as solopreneurs: engineering, go-to-market, and customer feedback, with judgement as the through-line.
Most technical people can build. Far fewer can run what they build — price it, sell it, support it, and improve it from real feedback. This cohort exists to close that gap.
It's mentorship, not a course: you bring an ambition, you leave operating a business you own end-to-end. The work is real, the group is handpicked, and the standard is the same one I hold in my own ventures — systems that hold up, judgement that compounds.
- Hands-on — you build a real business, not a portfolio piece
- Selective by design — 10 to 20 people per cohort
- Judgement-first — AI-assisted, never AI-dependent
- End-to-end ownership — engineering through go-to-market through revenue
~/ what you work on
Four muscles, trained together.
Go-to-market
Positioning, pricing, and finding the first customers — the part engineers usually skip.
Customer feedback loops
Talking to users, reading the signal, and folding it back into the product.
Judgement, throughout
When to trust AI, how to test what it builds, what not to automate. The durable skill.