~/ the work
15+ years of building.
From set-top boxes and adtech to commerce platforms, a PaaS, and applied AI — across e-commerce, telecom, connected devices, adtech, digital distribution, and enterprise. The full arc, broken down by what I actually built.
SaaStify — Edge Suite
ActiveThe Edge Suite: a modular commerce platform — AI-native PIM/DAM, unified OMS+WMS, AI support, ERP-grade plugins, and agentic automation — connected to 200+ platforms and trusted by 1200+ brands.
Unbxd PIM → Pepper-X PaaS
ShippedFrom a greenfield PIM to an AI-powered, no-code/low-code PaaS — ML attribute mapping, a Kubernetes/Argo bulk-ops platform, and deep marketplace integrations.
AMP & Location Insights
ShippedBuilt AMP, an audience marketplace with an e-commerce-style targeting experience, and Location Insights, a geospatial analytics platform.
Cisco — Set-Top Box EPGs
ShippedLightweight client-side frameworks powering interactive TV guides across set-top boxes, tablets, and phones — tuned to stay fast on constrained, non-GPU hardware.
Collabera — Full-Stack Foundations
ShippedMigrated legacy enterprise apps to the modern web and went full-stack across a broad toolkit — the foundation everything since was built on.
Personal Infrastructure
OngoingA private operating system for knowledge — capture, memory, and recall wired together so execution stays connected.