~/ the work
15 years of building.
From set-top boxes and adtech to commerce platforms, a PaaS, and applied AI — across e-commerce, telecom, connected devices, adtech, digital distribution, and enterprise. The full arc, broken down by what I actually built.
Demystify Systems — Privacy-First Enterprise AI
ActiveFractional CTO at Demystify Systems — India-first, privacy-first AI: forward-deployed engineers bringing AI adoption into enterprise ecosystems, including air-gapped LLMs and agentic harnesses, on-demand and use-case based.
Miatz — A School of Engineering Judgement
ActiveA school of engineering judgement, co-founded with Aishwarya — when to trust AI, how to test what it builds, how to orchestrate what it can't. Live on Android; AI co-pilot on waitlist.
SaaStify — Edge Suite
ShippedThe Edge Suite: a modular commerce platform — AI-native PIM/DAM, unified OMS+WMS, AI support, ERP-grade plugins, and agentic automation — connected to 200+ platforms and trusted by 1200+ brands.
Unbxd PIM → Pepper-X PaaS
ShippedFrom a greenfield PIM to an AI-powered, no-code/low-code PaaS — ML attribute mapping, a Kubernetes/Argo bulk-ops platform, and deep marketplace integrations.
InMobi — AMP & Location Insights
ShippedBuilt AMP, an audience marketplace with an e-commerce-style targeting experience, and Location Insights, a geospatial analytics platform.
Cisco — Set-Top Box EPGs
ShippedTook the set-top-box program guide from 2 FPS to 60 FPS on an optimized Chromium instance — interactive TV guides that stayed fast on constrained, non-GPU hardware.
Collabera — Full-Stack Foundations
ShippedMigrated legacy enterprise apps to the modern web and went full-stack across a broad toolkit — the foundation everything since was built on.
Personal Infrastructure
OngoingA private operating system for knowledge — capture, memory, and recall wired together so execution stays connected.