AMP & Location Insights
Built AMP, an audience marketplace with an e-commerce-style targeting experience, and Location Insights, a geospatial analytics platform.
Two products at the intersection of advertising, data, and interface at InMobi.
AMP — Audience Market Place
An audience marketplace where advertisers choose audience packages and target campaigns to specific user segments — built as an e-commerce-style experience with listing, search, filtering, cart, and detail pages. Node.js + MongoDB APIs powered listing, filtering, search, and data ingestion, with an admin dashboard surfacing visits, click tracking, and recommendations.
Location Insights
A location-analytics tool providing inventory sizing across geographic primitives — country / state / city / postcode multipolygons, points of interest, and hand-crafted custom polygons (airports, stadiums, universities). A query panel with AND/OR composition drove a map layer that visualised each region of interest, built on React + Google Maps v3.